Punk was built by James Hurst using ideas framed in his book "Use Design To Design Change"1.

Our collaborations with brands like Adidas2 and aritsts like Sonic Sphere3 allowed us to build meaning into brands. Work that got picked up by Creative Boom who helped us frame our work launching, adapting & scaling and podcast Going Conscious who gave us the space to underscore the importance of using good design, to do good.

We used our home at Shack15 (in the iconic San Francisco ferry building) to breathe life into teams launching, adapting and scaling their brands4. Our Cohort workshops becoming a regular drumbeat of innovation5.

We introduced Future Cards, the AI co-pilot for brand strategy (trained on Use Design To Design Change), and Future Works where we empowered leaders with the insight about how to harness the power of AI.

Keep up with what James is doing here.